It’s 2AM in February and I’m sweating. No, I don’t have a fever, I’m ironing a logo on to t-shirts for a client to wear in 6 hours. I would’ve gotten home sooner, but I missed my connecting bus, because I missed my train, because I was creating labels, centerpieces and t-shirt designs for “The Client”.
“I’ll pay you for the extra time you put in next month.”
How did I get here? Nobody’s ‘posed to be here!
On top of of managing 6 social media accounts, updating the website, and ordering marketing materials, I was now wearing another hat that did not match my outfit: event coordinator. Don’t get me wrong, lending a helping hand wasn’t a problem. I was already overworked and underpaid…and hungry…so getting ready for this expo was TOO much.
Less than a month later, our business relationship ended. FREEDOM! I later understood that my boundaries should’ve been more clear from the beginning to avoid this breakdown. Note: “The Client” seemed to tune out my opinions when I voiced them, but I did try to explain! Hopefully, social media managers can use these 5 confessions to avoid being featured on an episode of Snapped.
Confessions of a Social Media Manager
- Posting isn’t rocket science. Not everyone can create and execute a successful social media campaign, or craft clever captions–but everyone can help. Clients shouldn’t be afraid to post on their own. “The Client” used to send me 10 text messages back to back of pictures and statuses to post. The amount of time it took to do that, she could’ve posted AT LEAST one. Note: Please don’t confuse this with micro managing. Please.
- Social media is only part of your marketing battle. Does the business have a written business plan? Will the organization use other marketing tactics? The bark has to match the bite. “Fans” can like every picture on a business page, but that doesn’t mean they’re purchasing too. Remember: your product or service is more than your follower count on social media.
- This is your story to tell and product to sell. If clients don’t know their vision and/or purpose, social media managers won’t know how to share it with the right target audience. This ties in to Confession #2. Clearly stating goals and objectives goes hand-in-hand with storytelling.
- Despite how much you love us, sometimes we have to be shared with other businesses and organizations. I can’t speak for every freelance social media manager, but calling me at 11pm for a non-emergency is a hell no. Freelancers typically use their own cell phones, electricity, wifi, office space etc. Don’t freak out when we don’t respond to your email or call immediately. Things work a little differently when the entire work squad isn’t in the same building. Social media managers maybe able to work magic on social media profiles, but we are human. That “I can sleep when I die” mentality ain’t for everyone. (ESPECIALLY ME!)
- We can learn from each other. If social media managers and their clients could do it all alone, this post wouldn’t exist. Help us understand your method of handling business and ways of thinking, and we will do the same. It takes a village…or nah?
Are you a social media manager or does your business/blog have a social media manager? What are your confessions?
FYI: I never got the money for my extra time from “The Client”.